Today, we’re here for Adsterra complete review for publishers 2023.
Adsterra stands as a globally recognized advertising network known for its Partner Care approach. The network facilitates the distribution of more than 30 billion ad impressions every month on a global scale, with mobile traffic accounting for 70% of this volume. The network boasts a diverse community, including over 18,000 direct publishers and 12,000+ brands, affiliates, media agencies, and ad networks. These participants engage across both mainstream and non-mainstream verticals.
Advertisers are presented with the option to either utilize an intuitive self-serve platform featuring automated onboarding and live-chat support or collaborate closely with a dedicated personal manager. Adsterra plays a pivotal role in helping advertisers achieve their key performance indicators (KPIs) and enhance their return on investment (ROI). Simultaneously, publishers benefit from elevated eCPM rates, thanks to our user-friendly advanced traffic solutions and an exceptional industry-leading team.
Table of Contents
- Adsterra Publisher Requirements
- Features For Adsterra Publishers
- Profitable Adsterra Ad Formats For Publishers
- Adsterra Publisher SignUp Process
- Can You Earn Money With Adsterra
- Payment Methods For Adsterra Publishers
- Adsterra Pros and Cons
- Adsterra Alternatives
Adsterra Publisher Requirements
Adsterra has recently lifted all restrictions related to traffic volume. A significant shift in their policy has taken place, allowing even small websites to become part of their network. However, it’s important to note that Adsterra has introduced a limited number of publisher restrictions despite this change.
- Generating fake traffic is strictly prohibited.
- Engaging in traffic manipulation or participating in traffic exchanges is not allowed.
- Content that falls under categories such as adult, drugs, or any other illegal content is strictly prohibited.
Features For Adsterra Publishers
Let’s discuss the top features of Adsterra:
The Three-Tier Security
Adsterra is committed to eradicating fraud. Their comprehensive approach involves a combination of in-house systems, third-party solutions, and human expertise dedicated to identifying and preventing fraudulent activities. This multi-layered strategy provides the assurance you need to trust Adsterra with your financial investments.
Utilizing the Adsterra platform, advertisers have the autonomy to manage their campaigns independently. This user-friendly platform facilitates swift campaign launches and offers seamless tracking of statistics, effortless generation of ad codes, and convenient adjustment of settings. Additionally, advertisers have the option to blacklist specific locations, effectively curbing the influx of undesirable traffic.
Adsterra provides a dedicated individual to assist you in the process of selling your ads. This appointed professional is committed to ensuring your success. With a swift response time, they are adept at crafting compelling creatives, contributing to your overall effectiveness.
Various Ad Formats
By incorporating a range of ad formats, your application or website stands to generate consistent revenue. These formats encompass Popunder ads, Social Bar, Push and Video Ads, as well as Native and Banner Ads. This diverse array of options contributes to a sustainable income stream for your platform.
Flexible payment options
To align with your specific needs, they present a diverse selection of payment methods. These encompass various options such as Bitcoin, WebMoney, Paxum, and Wire Transfer, ensuring flexibility in catering to your payment preferences.
Adsterra boasts an internal adblocker solution that proves highly effective. This anti-Adblock technology is specifically designed to assist publishers in enhancing their revenue streams. When individuals utilize adblockers, the frequency of ad displays diminishes. However, by ensuring that your ads are visible to such users, the likelihood of increased clicks is heightened. Consequently, this approach ultimately translates into augmented earnings for publishers.
Let’s get into the types of advertisements that Adsterra offers.
Profitable Adsterra Ad Formats For Publishers
Through lucrative ad formats tailored for publishers, Adsterra’s partners collectively earn approximately $55 million annually. Interestingly, this substantial revenue isn’t solely attributed to banners; the scope of profit-generation is much broader.
The evolving landscape shaped by platforms like TikTok and Instagram has redefined user interactions with content, subsequently influencing advertising strategies. Advertisers increasingly gravitate towards user-friendly and responsive ad units to showcase their offerings.
For you, the publisher, the objective is to identify the ad format that not only promises substantial returns but also aligns harmoniously with your website’s identity. Achieving this necessitates a thorough understanding of the various ad formats and mastering their management. Let’s delve into a comprehensive list of these ad units and explore the strategies for effectively monetizing them.
- Popunder (A timeless format with a wide range of advertisements)
- Social Bar and In-Page Push (Direct competitors to Popunder)
- Native Banner
- VAST Video Pre-Roll
- Display Banner
- Smart Direct Link (An innovative means to earn even without a traditional website)
Adsterra monetization formats for publishers
POPUNDER OR POP-UNDER
The Adsterra Popunder is a comprehensive advertisement that doesn’t take up any on-screen space within your website layout. Wondering how this works? For publishers, this ad format seamlessly emerges within a fresh tab or browser window. By embedding the provided code onto your website, when a user clicks or hovers over any part of the webpage, it triggers the opening of a new tab within their browser.
- This format doesn’t take up any space on your website, eliminating the need to strategize its placement.
- Your website content remains unobstructed as the ads don’t overlap with it.
- Advertisers frequently initiate numerous campaigns using the Popunder format.
- Popunders consistently yield substantial and dependable payouts.
- The user experience is seamless since the format appears in a new tab.
- Pop ads are particularly well-suited for websites featuring multimedia content or those rich in visual elements.
Points to consider: Popunders predominantly cater to desktop traffic, although they do function on Android devices as well. However, if your primary traffic source involves significant iOS users, this might not be the optimal selection. It’s important to exercise caution and refrain from embedding three or more Popunder codes on a single page. Overloading users with excessive ads could potentially lead to a negative reaction, adversely affecting their perception of your website.
SOCIAL BAR (IN-PAGE PUSH ADS)
Social Bar emerges as the most direct contender to the Popunder format. In fact, as of 2022, nearly 70% of Adsterra publishers have adopted Social Bar to generate passive advertising income. Distinguishing itself as an advanced In-Page Push format exclusive to Adsterra, Social Bar outperforms conventional web push notifications. This is due to its unique capability to display ads to your entire user base, encompassing 100% of your traffic, without necessitating user subscriptions.
With Social Bar, all it takes is a single line of code. However, this code seamlessly cycles through a range of OS-friendly ads, including icons, animated push notifications, and chat heads, among others. Users encounter only one advertisement at a time, and as they navigate through web pages, they’ll be exposed to a variety of engaging visuals. This dynamic encourages repeated clicks, fostering a continuous cycle of interaction.
Social Bar advantages:
- Achieve full traffic monetization: Social Bar ensures complete coverage and operates seamlessly on all operating systems.
- The visual appeal of ads remains intact on mobile devices, ensuring no impressions are overlooked on both Android and iOS platforms.
- Subformats such as In-Page Push within Social Bar can generate up to 30 times more clicks, significantly boosting your CPM.
- Your website becomes an attractive option for premium advertisers from Tier 1 and Tier 2 regions.
- Advertisements elegantly sidestep AdBlockers, benefiting from a browser-friendly design.
- If desired, you have the flexibility to reposition ads by coordinating with your designated manager.
Primary precautions to consider: It is strongly advised to refrain from embedding multiple Social Bar codes on individual web pages. The presence of numerous interactive ads simultaneously could potentially lead to user fatigue, as they may become overwhelmed by the abundance of interactive content.
ADSTERRA INTERSTITIAL (comes with SOCIAL BAR)
The Interstitial ad format adopts the appearance of a full-screen banner. Users are presented with the option to either click on a “close” button to resume browsing your website’s content or proceed by following the advertising link.
While website owners often exercise caution when considering Interstitial placements, we can confidently affirm that this format is among the most effective ad options for publishers. Google’s utilization of its in-house Interstitial on numerous websites is a testament to its user-friendliness and positive reception. This usage trend indicates that users engage positively and typically remain engaged on websites displaying Interstitials.
Advantages of interstitial ads:
- Ad links within the Interstitial format garner higher click-through rates and conversion rates, leading to increased revenue generation.
- The format does not demand a dedicated space within the website layout.
- The Interstitial format remains in high demand, as evidenced by its adoption by Google, a testament to its effectiveness and impact.
- If your website revolves around streaming content or features extensive real-time updates (such as sports events, fights, or TV series), the inclusion of ads might disrupt users and lead to annoyance.
- Caution and testing are advised before implementing Interstitials, particularly if your audience is sensitive to interruptions.
- For websites where users primarily frequent the homepage and rarely explore other pages, the potential for substantial profits through Interstitials might be limited.
Native Banner ads typically manifest as a cluster of images accompanied by captivating descriptions. This format garners favor among publishers due to its seamless integration with website content, effectively aligning with users’ interests while maintaining a harmonious appearance.
Native Banners’ advantages:
- Native Banners seamlessly suit a wide range of websites and blogs.
- Native ads possess an air of credibility, compelling users to engage with them as though they’re an integral part of the editorial content.
- The format often features compelling descriptions and headlines, making them enticing and attention-grabbing.
- Adsterra’s algorithms meticulously select visuals that align with your visitors’ specific interests.
- The flexibility to tailor Native Banners to complement your website’s design and structure is readily available.
- Achieving a seamless and natural integration is crucial for maximizing lucrative payouts. Avoid using fonts or colors that sharply contrast with your website’s layout.
- Positioning native ads in the footer might yield disappointing results, as users typically do not scroll that far down the page.
- Excessive use of advertising, including native banners, can have negative repercussions. It’s advisable to avoid incorporating multiple ad sections within a single page.
Display or static banners encompass images of diverse dimensions that publishers have the option to incorporate in various sections of their web pages, such as the header, footer, sidebar, or other internal segments. Adsterra accommodates requests for a comprehensive array of banner sizes, including but not limited to: 160×300, 160×600, 300×250, 320х50, 728×90, and 468×60.
Advantages of display banners:
- Websites experiencing high traffic volumes witness impressive outcomes when utilizing these banners.
- Remarkable CPMs are attainable with banners, provided there are no constraints on ad types.
- The availability of multiple banner sizes ensures adaptability for publishers across the spectrum.
- Within the Gaming, Software, and Ecommerce verticals, banner ads continue to attract significant interest from numerous advertisers.
- Banners exude a classic vibe; strategic placement in prominent positions is essential to ensure users’ attention.
- Particular website categories, such as personal journalist’s blogs and scientific magazines, might elicit negative reactions from their audiences when incorporating banners.
- Similar to native ads, positioning banners in the footer could yield lower CPMs if your audience does not frequently reach that section of the page.
VAST VIDEO AD (PRE-ROLL)
VAST video pre-roll format involves a brief promotional video displayed within the player before the main video content. To implement this, you’ll require the ad code from Adsterra, which you’ll then integrate into the video player you’re utilizing. As users engage with these short commercials, you’ll receive substantial payouts that typically surpass those from other formats.
Advantages of a VAST format:
- Monetization is possible for any video content, even if you possess only a single video track to showcase.
- Users with an intention to consume video content tend to engage more actively with advertisements.
- Video ads transcend being just a trend; according to the 2022 WyzOwl report, 86% of businesses rely on this potent marketing tool.
- This publisher-oriented ad format is poised for continuous evolution, promising to introduce a broader spectrum of monetization opportunities over time.
- VAST isn’t the most user-friendly format to handle, requiring initial setup of a player.
- Prior to embarking on monetization using any video content, it’s imperative to ensure that your website achieves swift loading times.
- Given that the VAST format exclusively appears within the video player, it’s vital to offer compelling video content that entices users to watch and engage with both the content and accompanying ads.
SMART DIRECT LINK (earn on traffic from apps and social media)
Adsterra Smart Direct Link represents the most user-friendly ad format. It consists of a URL provided by Adsterra, which you can effortlessly incorporate anywhere on your website, such as within text content or images. Once a user clicks on the Link, our algorithm discerns their geographical location, device, connection type, preferences, and more. It then displays the most relevant advertisement.
Even without a website, the Link remains an optimal choice for generating ad earnings. You can embed it within a mobile app’s APK file or employ it to redirect traffic from various social media platforms like Facebook, TikTok, YouTube, and others.
Advantages of Direct Link:
- It seamlessly complements every type of website, accommodating even those with limited space for ads.
- The process is straightforward: affix the Link to any element on your webpage and profit from users who engage by clicking it.
- Earning without a website is achievable by incorporating the Link within your mobile app’s APK file.
- The Direct Link emerges as the premier ad format for publishers engaging with social traffic platforms such as Facebook, TikTok, Instagram, and others.
- Managing a blog focused solely on a specific subject, such as parenthood, could pose challenges in aligning with your audience’s preferences and delivering exclusively pertinent ads.
- Care should be taken to refrain from positioning the Direct Link on navigation or “purchase confirmation” buttons, as it has the potential to disrupt users from completing essential actions.
Adsterra Publisher SignUp Process
To begin, you’ll need to establish a new account.
Joining Adsterra is a straightforward procedure. Click on the provided link to initiate the process, then validate your account by confirming your email, as you would with any other website.
The approval of accounts is swift, and within a day or so, you’ll gain entry to your Dashboard. Unlike the delays encountered with recent Google AdSense approvals, you won’t have to endure extensive waiting periods for your account to be authorized.
Can You Earn Money With Adsterra
In a nutshell, all you have to do is insert the provided code onto your website, Facebook page, or blog, and you’ll start earning money each time a visitor views or clicks on an ad. It truly is that straightforward.
With Adsterra, you not only gain the opportunity for immediate income but also benefit from the industry’s highest CPM rates. To simplify, the Cost Per Thousand (CPM) refers to the cost for 1,000 ad impressions on a webpage. For instance, if a website publisher sets a $1 CPM, an advertiser pays $1 for every 1,000 views of their ad.
Adsterra stands out by offering the most elevated CPM rates to its publishers, enabling you to monetize every ad impression with an exceptional 100% fill rate.
For instance, let’s consider this: If you receive 10,000 daily visitors resulting in 20,000 page views, and you’re obtaining CPM rates of $2, your earnings can be calculated as follows: 20,000 / 1,000 = 20 CPM x $2 = $40 per day.
Earning $40 a day, which translates to an average of $1,200 a month from a single source like Adsterra, is a substantial income stream. Your key focus should be on maintaining a high-traffic website or Facebook page to maximize your monthly income potential.
Payment Methods For Adsterra Publishers
Adsterra operates a payment schedule that occurs twice a month, specifically on the 1st-2nd and 16th-17th of each month, within the time frame of 8:00 AM to 8:00 PM GMT. If these dates happen to fall on weekends or holidays, the processing will take place on the nearest business day.
To initiate the withdrawal of your earnings, you must meet the minimum payout threshold and then anticipate a two-week period during which the funds are held. After this two-week hold period, the funds are automatically released. It’s crucial that your Payment information is fully completed before the payment period to ensure a smooth transaction.
Available Payment Systems
Adsterra provides several payment options for your convenience, including Bitcoin, PayPal (via Hyperwallet*), Tether (both ERC20 and TRC20), Wire transfer, WebMoney, and Paxum.
The minimum payout threshold is:
- WebMoney and Paxum: $5
- Bitcoin, PayPal, and Tether: $100
- Wire transfer: $1000
Payment fields that should be filled in for any paysystem: country, currency and preferred paysystem. As for the particular details:
- Account type
- WMZ account (starting with Z)
- VAT number (if applicable)
- First name and last name (or company name for legal entities)
- Full address
- Paxum account email
- Account type
- VAT number (if applicable)
- Full name (or company name for legal entities)
- Full address
- Wallet address
- Account type (individual or legal entity)
- PayPal account email
- Full name (or company name for legal entities)
- Full address
- Date of birth (for individual account type)
- VAT number (for residents of EU countries and UK)
For Tether ERC20:
- ERC20 wallet number
For Tether TRC20:
- TRC20 wallet number
For Wire transfer:
- Account type
- Full name (or company name for legal entities)
- Full address
- Bank name and bank address
- Intermediary bank information (if applicable)
Please keep in mind that if you select Wire transfer as your payment system, it’s essential to complete an agreement and provide a valid identity document (such as a passport or national ID) in English to confirm your identity.
Details regarding fees imposed by each payment system are outlined on the Payments page within your Adsterra account.
Adsterra Pros and Cons
- Ensures a comprehensive 100% fill rate, maximizing revenue potential.
- Exhibits flexibility in terms of monetizable traffic sources.
- Provides the option to choose between managed and self-serve services.
- Features an around-the-clock support system, catering to your needs at any time.
- Supports multiple languages for enhanced accessibility.
- Incorporates a three-level anti-fraud protection mechanism, reinforcing security.
- Seamless integration through an easy-to-use API and tracking system.
- Encompasses diverse cost models: CPA, RTB, CPC, CPM, CPI, CPL.
- Boasts a variety of ad formats, including Push Ads, Native Ads, Banner Ads, Pop-under, Social Bar (new!), and Video pre-roll (VAST).
- Employs over 20 filters to target user activity effectively.
- Removes limitations on traffic volume, enabling unrestricted growth.
- Maintains strict guidelines against traffic manipulation or exchanges.
- CPM rates are subject to fluctuations based on the specific countries in which the ads are displayed.
- The minimum payout thresholds are relatively higher for publishers, standing at $1000 for wire transfers and $100 for payment methods excluding wire transfers. However, Paxum and WebMoney offer a more accessible minimum payout of $5.
- Unfortunately, there is no available web support channel for assistance.
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When your website garners significant traffic from Tier-1 or Tier-2 countries like the US and Europe, Adsterra emerges as an excellent alternative to Google AdSense.
Adsterra’s Partner Care program embodies personalized attention, rapid responses, top-tier problem-solving capabilities, and access to internally developed design concepts.
As a prominent digital advertising platform, Adsterra allows you to effortlessly establish a One-page campaign in alignment with industry standards. Should any concerns arise regarding their services, their dedicated managers (support) are readily available to assist you.
The platform boasts an all-encompassing targeting inventory, featuring even the more uncommon options such as Browser versions, OS versions, carrier, user lifetime, and IP targeting.
For publishers, Adsterra offers an extensive array of advertisers with exclusive offers and competitive rates. The utilization of their Smart AI-based optimization tool empowers you to assess traffic and select the most lucrative offers tailored to your audience, facilitating effective website monetization.