We’re here to share with you AdThrive (Raptive) complete review. Let’s start !
Not satisfied with the AdSense earnings on your blog? If your site attracts low traffic, you might be content with the current earnings. However, if your site experiences high traffic, consider shifting to ad optimization networks and other affiliate programs.
Numerous affiliate programs and ad networks offer much higher payouts than AdSense, boasting excellent RPM, CPM, and CPC rates. Utilizing these alternative ad networks could potentially maximize your blog’s income.
In this article, we’ll delve into a premium ad network known as AdThrive. So, let’s get started…
Table of Contents
- What is AdThrive (Raptive)?
- AdThrive (Raptive) Requirements
- AdThrive (Raptive) SignUp Process
- AdThrive (Raptive) Dashboard
- AdThrive Revenue
- AdThrive Payment Methods
- AdThrive Customer Support
- AdThrive Pros and Cons
- Conclusion
What is AdThrive (Raptive)?
AdThrive is a highly regarded full-service ad management company known for its comprehensive range of services. These companies help publishers and bloggers optimize their advertising revenue by strategically determining the best ad layout and facilitating ad auctions to display the most relevant ads on their websites.
Established in 2013 by a husband-and-wife blogging team, AdThrive’s primary goal was to assist content creators in maximizing their ad revenue while pursuing their dream careers in the digital content space. In 2016, they formed a partnership with CafeMedia, a renowned digital media company, to offer even greater support to publishers.
However, becoming a part of this premium ad network is no easy task. AdThrive has strict criteria, and only a select few publishers, fewer than 3000, have the opportunity to benefit from their services. Let’s explore the minimum traffic requirements and other prerequisites for joining AdThrive as a publisher.
AdThrive (Raptive) Requirements
AdThrive primarily targets US audiences through its advertising partners, and this serves as a fundamental requirement for acceptance into the program. To be eligible, publishers need to meet a minimum traffic threshold of 100,000 monthly page views, which ensures a profitable relationship for all parties involved, including the publisher, AdThrive, and the advertising partners.
The high volume of impressions generated by AdThrive publishers allows their in-house strategy team to negotiate exclusive agreements with advertisers, benefiting both the publishers and advertisers.
Google Analytics is essential for verifying the traffic on your site, so installing it beforehand will enhance your application to join AdThrive.
Once your first site is approved by AdThrive, getting a second site approved becomes easier. The majority of selection criteria remain the same, but new sites from existing AdThrive publishers only need to have 30,000 monthly page views.
To ensure eligibility for all ads from AdThrive’s partner advertisers, your site must maintain good standing with all major advertisers. AdThrive places importance on having “brand-safe” content that is not potentially offensive, avoiding topics such as pornography, gambling, or hateful/offensive speech.
AdThrive strives to protect advertisers’ brands and reputations by ensuring that their ads appear next to safe and suitable content. Unique, original, and engaging content is highly valued and more attractive to advertisers, resulting in higher ad display prices and better returns for them.
Having unique content avoids plagiarism issues and industry penalties, while engaging content keeps readers returning, leading to more impressions and higher revenue per 1000 sessions (RPMs).
Ultimately, AdThrive seeks high-quality content that tells stories, solves problems, and contributes positively to the internet.
To be part of AdThrive’s network, publishers must follow site security best practices, ensuring their site has a secure and encrypted connection through HTTPS. If a site operates only with HTTP (unencrypted connection), the publisher should promptly consult their host about implementing SSL for added security.
AdThrive (Raptive) SignUp Process
To become a publisher, simply visit the signup page, complete all the necessary details, and submit your application. The review process may take some time. Upon approval, you’ll be able to begin monetizing your website. If you’re currently utilizing AdSense or other ad platforms, it’s important to remove their ads prior to commencing with AdThrive.
After submitting your website, AdThrive will gather more information about your site’s content, financial objectives, reader behavior, and ad layout preferences. Their aim is to deliver the best inventory in terms of optimization and high RPM (revenue per thousand impressions). As part of the process, you’ll be required to place at least three ad units on your site.
AdThrive will continually monitor the performance of your ads, and throughout the process, you’ll receive full support from their team. They will work to maximize your site’s revenue and ensure you get the best results.
It’s essential to remain patient and not panic if you don’t see instant results. Improvements in revenue may take a few days or even weeks to materialize as they fine-tune the ad placements and optimize the performance for your specific website and audience.
AdThrive (Raptive) Dashboard
The AdThrive dashboard offers several specific reports that provide detailed information about your ad performance. These reports include data on ad earnings, RPM breakdowns, and traffic insights.
The ad earnings report gives you an overview of how much you’ve earned from specific ads and how each ad is performing. The RPM breakdowns offer insights into the revenue per thousand impressions for specific pages on your website. Additionally, the traffic insights are derived from your Google Analytics account and help you understand your website’s traffic patterns and sources.
These detailed reports are provided to assist you in monitoring your performance and identifying areas for improvement.
When you click on the “View All Ad Network Earnings” button on the dashboard, you’ll get a clear summary of your monthly earnings, all presented in US dollars. However, if you choose to receive payments in a foreign currency, you need not worry, as the bank will handle the currency conversion for you.
Now, let’s shift our focus to the main topic: Revenue.
AdThrive Revenue
The average RPM (Revenue Per Mille) provided by AdThrive typically ranges from $13 to $15. This translates to the potential to generate up to $15 for every 1,000 pageviews on your website. According to feedback from AdThrive publishers, it’s possible to increase your revenue by as much as 200% through their platform. Earnings tend to be notably high with AdThrive. Additionally, AdThrive offers expert assistance in optimizing your site and strategically placing ads to significantly boost your earnings.
AdThrive offers the capability to incorporate video ads, contributing to approximately 15% of the revenue generated on your websites. This feature serves as a valuable opportunity to supplement your site’s income.
What’s particularly noteworthy is that AdThrive allows you to upload your videos directly to their platform, where they will be hosted for you. You can then create playlists and set them to autoplay when a visitor scrolls past a specific portion of the content on the page, such as reaching 25% of the content.
This unique feature adds an extra layer of engagement and revenue potential to your site.
AdThrive Payment Methods
Publishers receive their payments from AdThrive every 45 days. To break it down, this means that earnings from January would be paid out on the 15th of April. AdThrive strongly recommends that publishers provide their payment and tax details in a timely manner to ensure the punctual arrival of their first payment.
AdThrive offers a range of payment methods for receiving your earnings. Here are some of the available payment methods or payout options:
AdThrive Payments methods include:
- Direct Deposit
- PayPal
- Paper Check
- US Wire Transfer
- eCheck/Local Bank Transfer
- International Wire Transfer
In contrast, the AdThrive ad network sets a notably lower minimum payment threshold, at only $25 (with the exception of wire transfers, which have a $100 threshold). Given the substantial traffic requirements of AdThrive, meeting this threshold should certainly not pose an issue. Importantly, this also implies that any additional websites you include under your AdThrive account, subsequent to the approval of your initial site, will be able to swiftly receive payments, even if they have comparatively lower levels of traffic.
AdThrive Customer Support
With AdThrive’s support system, you’ll need to create a ticket, which might seem a bit more tedious and annoying. However, the positive aspect is that their support team is remarkably quick to respond to these tickets, making the process efficient.
Although it can be slightly frustrating, AdThrive assigns a different person to answer each support ticket, and you may not have a key account representative assigned to your account. Consequently, there might be some challenges in maintaining continuity between tickets, potentially leading to the loss of certain data or context.
Nevertheless, AdThrive does offer support through an active Facebook group dedicated to publishers. This allows you to seek help, suggestions, or information from both AdThrive and fellow publishers. You can also contact AdThrive via email or Facebook, and they respond promptly to assist you in resolving any issues or answering your inquiries. Overall, AdThrive is renowned for providing excellent customer support.
AdThrive Pros and Cons
All Ad networks come with advantages and Disadvantages let’s see about that.
Pros:
- High RPMs: AdThrive’s average RPM ranges from $13 to $15, ensuring the potential to generate significant revenue from ad placements.
- Quick Approval and Onboarding: AdThrive strives to review and approve publisher applications promptly, minimizing waiting time and facilitating a smooth onboarding process.
- Great Customer Service: AdThrive provides exceptional customer support, promptly responding to queries and providing assistance whenever needed.
- Custom Ad Format and Placement: AdThrive’s expert team optimizes ad formats and placements to maximize revenue potential, ensuring ads are strategically placed for optimal performance.
- Video Ad Hosting: AdThrive allows publishers to run video ads, contributing to additional revenue opportunities and enhancing user engagement.
- User-Friendly Dashboard and Analytics: The AdThrive dashboard offers easy-to-use tools and comprehensive analytics, providing publishers with valuable insights into their ad performance and revenue.
- Access to the Best Brands and Campaigns: AdThrive partners with top brands and campaigns, ensuring publishers have access to high-quality advertisements that resonate with their audience.
Cons:
- High Minimum Traffic Requirements: AdThrive has strict traffic thresholds that can be difficult for some publishers to achieve.
- Competitive Approval Process: Getting approved by AdThrive can be challenging due to the rigorous selection criteria and competition.
Conclusion
AdThrive is specifically designed for high-traffic websites, and numerous publishers have attested to remarkable ad revenue increases, some even reaching up to 200%. However, if your website currently lacks substantial traffic or predominantly targets audiences outside the USA, UK, Canada, and similar regions, it might be worthwhile to explore AdThrive alternatives that offer competitive payouts. For beginners, PropellerAds is considered a good option to consider.
Once your website gains significant traffic, you can always make the switch to AdThrive to fully leverage its revenue potential. If you have personal experience with AdThrive or any other ad network, sharing your insights and thoughts in the comment section could be valuable for both me and other blog visitors.