In here we’re share with you eBay Affiliate complete review for publishers.
A proficient affiliate is constantly exploring novel approaches to capitalize on their website traffic. This stems from the wisdom of diversifying the array of affiliate programs accessible, which in turn safeguards against the risk of depending solely on one income source.
Though Amazon is the affiliate program remains the favored choice among many novice affiliates for an affiliate program, it’s important to recognize that the realm of e-commerce platforms, boasting an extensive selection of products, extends beyond just Amazon.
One significant contender in this arena is eBay, a major player in the field.
Curiously, the eBay Partner Program seldom finds mention among mainstream affiliates or prominent figures in the industry.
Could this be attributed to the inadequacy of the eBay Partner Program, or might there be a selective sharing of superior aspects?
Let’s embark on an extensive assessment of the eBay affiliate program (known as the eBay Partner Network) to unveil the truth.
Table of Contents
- What Is eBay?
- eBay Partner Network (EPN)
- Signup Requirements for eBay Partner Network
- Signup With eBay Partner Network
- Start With eBay Partner Network
- Commission Rates and Cookie Windows
- eBay Partner Network Pros and Cons
- eBay Partner Network Alternatives
What Is eBay?
Pierre Omidyar, the visionary behind eBay, likely never envisioned the remarkable trajectory his concept for AuctionWeb.com would ultimately follow.
Yes, indeed, eBay initially operated under the name Auction Web for its first two years before undergoing a rebranding in 1997. Remarkably, during this time, the platform facilitated transactions totaling hundreds of millions of dollars annually.
Subsequently, eBay surged ahead, solidifying its position by acquiring several of its rivals.
Even more impressively, the company not only weathered the Dotcom downturn but emerged even stronger, subsequently acquiring PayPal. Presently, eBay boasts an impressive roster of 25 million active sellers and 175 million active buyers. The growth trajectory they have traversed over the last decade alone is truly remarkable:
So, with a staggering 1.3 billion active listings and an impressive 432,000 daily sales, eBay stands as a genuine triumph in the realm of e-commerce. Its journey has transformed it into something far beyond its origins as a mere auction platform.
What is affiliate marketing?
Affiliate marketing entails endorsing products or services from another company, leading to commissions on the sales produced through your efforts. Commissions commonly constitute a percentage of the sale value, although they might occasionally involve a fixed sum.
To enable the tracking of sales attribution, each affiliate is provided a distinct link by the merchant.
Upon a user clicking on this link, a minuscule file known as a cookie is stored on their device.
An affiliate cookie serves two primary functions:
- It fulfills the crucial role of assisting the merchant in accurately assigning the sale to the appropriate individual.
- Furthermore, it often includes an expiration date, ensuring compensation for you even if the buyer postpones their purchase.
Allow me to illustrate how this functions with an example:
Picture a scenario where a reader peruses your article on the finest drones. Intrigued, they click on one of your affiliate links, redirecting them to a product listed on eBay.
However, life intervenes. They suddenly realize they need to pick up their child from school. Departing their home, they manage their evening routine, and subsequently return to eBay later on, rediscovering the product.
While they are browsing on eBay, they decide to purchase some skiing equipment as well.
Here’s the positive aspect: When they initially clicked on your affiliate link, a cookie was stored on their device. Thanks to eBay’s 24-hour cookie duration, you receive compensation for both the drone and the skiing gear, even though you solely endorsed the former.
eBay Partner Network (EPN)
eBay has successfully established a platform that offers advantages to users as well. This initiative is known as the ‘eBay Partner Network – EPN.’ This in-house affiliate program is designed to furnish users with tools to capitalize on their social media profiles, mobile applications, websites, and an array of other online assets without any restrictions.
How Does It Work?
The concept is quite straightforward: you aid eBay in driving high-quality traffic to its platform, and in return, you receive compensation for your efforts—essentially, referrals. Your role involves promoting eBay across all your online platforms, and the more customers you steer towards the platform, the higher your earnings become.
Consider the potential if you redirected the hours you usually spend on social media, video streaming, and engaging with posts towards promoting eBay and earning from it.
Many of its affiliates perceive the eBay Partner Network (EPN) as a brand of unparalleled global recognition. The added incentive of high conversion rates further enhances its appeal.
Earnings are competitive and are determined by category-specific commissions. The commission percentage you receive for a referral hinges on the product category into which the referred individual’s purchases fall.
Furthermore, a specific group of referred buyers garners enticing referral bonuses, and there are also bonuses and promotions tied to seasonal offers.
EPN extends to its affiliates access to one of the most extensive online markets available, spanning the globe. It essentially transports you to every corner of the world, all from the comfort of your personal space. As previously emphasized, there’s a diverse array of purchasing options to ensure that your referred individuals find items that perfectly match their needs.
Moreover, EPN serves as a platform for support and interaction. It connects you with individuals from all facets of your daily life. And as most discerning individuals recognize, such connections often correlate with financial opportunities.
Signup Requirements for eBay Partner Network
Signing up for EPN comes with straightforward prerequisites:
- You must possess the capacity to enter into legally-binding agreements, implying you should be at least 18 years old.
- Your eBay account should be in good standing.
- Reside in a country where PayPal or Direct Deposit payments are permissible.
- Maintain an online platform devoid of “adult, illegal, or restricted” content.
Reiterating what was mentioned earlier, EPN maintains a minimal entry requirement. In contrast to other affiliate networks, your platform’s traffic volume does not factor into your eligibility for joining.
Signup With eBay Partner Network
Becoming a part of the eBay affiliate program is incredibly straightforward.
To start, ensure that you possess an eBay account. If you don’t have one yet, visit eBay‘s, website, locate the “register” option in the upper left-hand corner of the page, and proceed to create your account.
You have the option to select either a personal account or a business account:
Once your eBay account is established, navigate to the bottom of eBay’s homepage and click on the “Affiliates” link:
Click on any of the available “Sign Up Now” buttons, and proceed to provide the requested information:
Upon agreeing to the terms of the eBay Partner Network Agreement, you’ll usually gain admission to EPN promptly.
Subsequently,Log in to your eBay Partner Network account, and you should encounter a Welcome page.
Start With eBay Partner Network
Let’s now explore how to begin your journey with EPN.
To earn commissions by promoting eBay products, you must initiate a campaign within your eBay account. A default campaign will be generated automatically upon registration. Nevertheless, you have the option to craft your own campaigns.
Access your eBay Partner Network account and select “Campaigns” from the top menu. This action will display your list of campaigns:
An eBay campaign ID is a 10-digit tracking code integrated into your affiliate links. This code is instrumental in eBay’s tracking of your affiliate actions and the subsequent computation of your commissions.
When employing the RSS Ground eBay Feeds generator, it’s essential to employ one of your campaign IDs.
Complete Payment Withdrawal Settings
Upon establishing your account, one of the initial tasks you should undertake as a partner is configuring the payment details for your account. To receive compensation for the commissions you accrue through eBay promotion, it’s crucial to provide the necessary information outlining your preferred payment method and destination.
To access this feature, navigate to the ‘Home Page,’ where you can locate the link labeled ‘Complete Withdrawal Settings.’ By clicking on this link, you can proceed to set up your payment details.
Alternatively, you can access the withdrawal settings by navigating to the ‘Balance’ tab situated at the upper right corner of the Home page.
EPN offers a range of payment alternatives based on the country and currency combination you specify during registration. If applicable to your country, you can choose between receiving payments through PayPal or Direct Deposit. You have the freedom to select either of these available options:
Electronic Fund Transfer:
You are required to furnish your bank account particulars, which include information like the country where your account is held, the account number, the account holder’s name, and the account type.
The commissions you accrue will be directly transferred to the bank account you provide in this section.
Please take note: Transfer fees may apply to payments based on the partner’s location and the bank account’s location. Additionally, if you indicated “United States” as your country during registration, the “beneficiary name” on your bank account must align with the company name you supplied when completing the W9 form in the Tax Documents section.
Should you already possess a PayPal account, you can enter your email address here. Subsequently, your monthly earnings will be seamlessly transferred to your PayPal account. It’s important to note that a processing fee is levied on all payments transferred through PayPal. For detailed information regarding these fees, please consult the table provided below:
Commission Rates and Cookie Windows
The commission percentage within eBay’s affiliate program spans from 1% to 4%. Upon enrolling in the program, you will find the specific rates associated with each category explicitly outlined.
Given eBay’s extensive spectrum of products, spanning from small items to automobiles, there’s an upper limit for the commission you can earn for each product category, ranging from $100 to $550.
The broad range of price points and categories on eBay translates to the potential for earning substantial commissions from the customers you refer, even within the context of commission limits.
It’s worth highlighting that while eBay and Amazon may be competitors in various aspects, they share compatibility in terms of their cookie window. Both eBay and Amazon offer a 24-hour cookie window, allowing for potential commission earnings from referred customers within this timeframe.
eBay Partner Network Pros and Cons
- Thousands of Products to Advertise: A key advantage of the eBay Partner Network over many other affiliate marketing networks is its association with one of the world’s largest online auction and shopping platforms. This affiliation provides you with access to an extensive array of product listings spanning various categories, offering an abundant pool of options to promote on your blog and generate income. Regardless of your blog’s focus – whether it’s collectibles, home decor, appliances, clothing, electronics like TVs and audio systems, equipment, or even video games – you’ll find a fitting selection of products to feature.
- Swift and Reliable Payments: One of the highlights is the prompt and consistent payment system of the eBay Partner Network. Payments are processed on the 22nd of each month, and this schedule is generally adhered to, except for instances involving holidays, in which case payments are processed on the subsequent business day. Additionally, the network supports PayPal as a payment method, a feature not always offered by some of the more prominent affiliate marketing networks.
- Minimal Payment Threshold: Another compelling aspect of the eBay Partner Network is its notably low payment threshold. While certain other well-known affiliate marketing networks set their payment thresholds as high as $50, this network maintains a much lower threshold of only $25. Essentially, this signifies that once your commissions reach or exceed this threshold, they become eligible for disbursement. A lower threshold accelerates the process of achieving the required amount for payout, enabling you to receive your earnings more quickly.
- Challenging Approval Process: One notable downside of this affiliate marketing network is its comparatively stringent approval process. Obtaining approval for the program can be quite challenging, particularly for websites that are still in their infancy or struggling to gain traction. The reason behind this difficulty lies in the requirement for your website to attract a substantial amount of “quality” traffic. Websites with low traffic volumes are more likely to face rejection.
- Variable Commission Rates: Another aspect to consider, which might be a point of debate, is that the eBay Partner Network doesn’t operate on flat commission rates. While this could have advantages in certain scenarios, it’s important to highlight that this structure may not always work in your favor. Essentially, eBay pools earnings and allocates them among affiliates based on the volume and quality of the traffic they direct. Furthermore, the commission percentages also differ based on the region you reside in.
eBay Partner Network Alternatives
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These strategies represent only a handful of techniques that can help maintain your traffic levels and consequently enhance your earnings. Armed with this wealth of information, you now possess the tools required to establish yourself as a formidable eBay affiliate. Start your journey today and unlock your potential for success.