We’re here to share with you Outbrain complete review. Let’s start !
There exist several affiliate programs and alternative advertising networks that offer significantly higher payouts than AdSense, boasting impressive RPM, CPM, and CPC rates. Opting for these advertising networks over AdSense has the potential to maximize your blog’s revenue potential.
Within this piece, I will be evaluating a top-tier advertising network known as Outbrain. To begin with…
Table of Contents
- What is Outbrain?
- Publisher Requirements
- Outbrain SignUp Process
- Outbrain User Experience
- Revenue From Outbrain & Payment Methods
- Outbrain Customer Support
- Outbrain Alternatives
- Outbrain Pros and Cons
What is Outbrain?
Outbrain serves as a native advertising platform collaborating with prominent publishers like CNN and Bloomberg, facilitating connections with advertisers.
Through Outbrain, advertisers have the opportunity to display ads resembling editorial content, and they pay for interactions generated by ad clicks. The revenue generated by advertisers is then shared with the publishers.
Although sponsored content represents a fresh and distinctive monetization approach, distinct from conventional methods like display ads or affiliate marketing, its revenue potential remains relatively modest.
Nevertheless, for publishers boasting substantial traffic volumes, Outbrain’s website widget can still contribute noteworthy additional earnings.
- Publisher Terms: http://www.outbrain.com/amplify/guidelines/
- Minimum Traffic Requirement: A minimum of 10 million monthly article pageviews from the US.
- Language Mandate for Publishers: No specific language requirement.
- Unacceptable Publisher Content: Content falling under the categories of adult material, alcohol, financial services, gambling, games/contests/sweepstakes, health services, subscriber-exclusive content, pornography, weaponry, illegal drugs or tobacco, non-government-approved pharmaceuticals and supplements, malware, hate speech, scams, and content leading to a negative user experience.
Outbrain SignUp Process
Initiating your journey with Outbrain is a straightforward process. To begin, just complete the contact us form available on their website. Following this step, a representative from their sales team will reach out to you for further proceedings.
Once your website receives approval, you can commence the monetization process. However, the approval hinges on your site’s alignment with the established criteria.
Upon receiving approval, you’re free to start featuring their ads. As long as you adhere to the publisher terms I previously mentioned, you should encounter no challenges in joining and sustaining your presence within the network. The process involves verifying your website to confirm ownership, along with phone verification.
Outbrain User Experience
User Experience (UX) pertains to the engagement and perception a user gains from interacting with a product, system, or service. It covers aspects like utility, usability, and efficiency. During the process of creating and perfecting offerings, the majority of companies, designers, and creators prioritize enhancing the User Experience, as an unfavorable one can result in reduced product engagement.
In the case of Outbrain, its User Interface stands out for being highly responsive, intuitive, and visually appealing. Additionally, it boasts a user-friendly Ad builder complete with time-saving import and export functionalities that also contribute to precision. The drag-and-drop interface offered by Outbrain makes the incorporation of new images remarkably straightforward.
Revenue From Outbrain & Payment Methods
According to Outbrain’s Managing Director in Europe, the network evenly splits “about half” of the generated revenue with partner sites. The payment per click varies from $0.15 to $0.30, while the click-through rates usually range from 0.50% to 0.75%.
By using these broad ranges, we can formulate some revenue approximations:
- $0.15 CPC x 0.50% CTR x 50% revenue share = $0.37 per thousand pageviews for publishers.
- $0.30 CPC x 0.75% CTR x 50% revenue share = $1.12 per thousand pageviews for publishers.
To put it succinctly, most publishers are likely to observe Revenue Per Mille (RPM) figures ranging from $0.37 to $1.12 when utilizing Outbrain. In practical terms, this translates to earnings between $370 and $1,120 per million pageviews, implying that a substantial audience is necessary to generate substantial revenue from these widgets.
To become an Outbrain partner, your website should attract “over 10 million monthly US article page views.”
Furthermore, the threshold for Outbrain earnings payout, or the sum required before withdrawing your earnings, stands at $500 for payments processed via Direct Deposit through Payoneer.
Outbrain Customer Support
For a provider of Content & Digital Marketing platforms, the significance of technical support cannot be overstated. In situations where your website encounters downtime or technical issues, having a proactive support service is essential for efficient issue resolution. To ensure the optimal functionality of your content, the platform should offer educational video tutorials, a comprehensive knowledge base (KB), and various other resources.
Outbrain addresses this need by offering an array of support options to its users. These include Frequently Asked Questions (FAQs), both phone and online assistance, as well as instructional video lessons. Furthermore, during the initial 30 days, a dedicated support team member will reach out to you, offering valuable recommendations for effectively monetizing your content. This holistic support approach proves highly advantageous for businesses to have readily available.
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Outbrain Pros and Cons
All Ad networks come with advantages and Disadvantages let’s see about that.
- Innovative Revenue Generation Approach
- Effortless Setup Process
- Cutting-Edge Solutions
- Diverse Targeting Capabilities
- User-Friendly Interface
- Enhanced View and Session Metrics
- Amplified Visibility for Premium Content
- Top-tier Traffic Quality
- Exemplary Customer Support
- Expansive Network of Websites
- Seamless Integration with Google AdSense
- Comparatively Modest Earnings
- Reporting Delays
- Exclusive Native Formats
Ranked among the top 15 global native ad networks, Outbrain excels in catering to both advertisers and publishers. Its remarkable reach empowers advertisers to connect with audiences worldwide, yielding enhanced conversion rates for their offerings. While their rates might be slightly higher compared to other ad networks, the superior outcomes they deliver and partnerships with prominent web publishers like Business Insider underline their industry leadership.